Hello.

I am a creative with 18+ years of experience shaping visual identities, crafting digital experiences, and building design systems that scale. Strong background in brand development, UX/UI, and multi-channel design. Skilled in guiding design teams, elevating visual storytelling, and delivering polished, user-focused solutions across print, web, and product.

- Kristine LaRocca

I am a creative with 18+ years of experience shaping visual identities, crafting digital experiences, and building design systems that scale. Strong background in brand development, UX/UI, and multi-channel design. Skilled in guiding design teams, elevating visual storytelling, and delivering polished, user-focused solutions across print, web, and product.

- Kristine LaRocca

I am a creative with 18+ years of experience shaping visual identities, crafting digital experiences, and building design systems that scale. Strong background in brand development, UX/UI, and multi-channel design. Skilled in guiding design teams, elevating visual storytelling, and delivering polished, user-focused solutions across print, web, and product.

- Kristine LaRocca

Expertise in brand evolution, integrated campaigns, and user-focused design.

14+ years in leadership

14+ years in leadership

14+ years in leadership

Passion for blending creativity, storytelling, and digital innovation to drive growth.

Passion for blending creativity, storytelling, and digital innovation to drive growth.

18+ years as
a creative

18+ years as a creative

18+ years as
a creative

Proven ability to craft transformative solutions that captivate audiences and deliver results.

Proven ability to craft transformative solutions that captivate audiences and deliver results.

Fostering collaboration and blending innovative digital strategies with storytelling to bring creative visions to life.
- Philosophy

Fostering collaboration and blending innovative digital strategies with storytelling to bring creative visions to life.
- Philosophy

Fostering collaboration and blending innovative digital strategies with storytelling to bring creative visions to life.
- Philosophy

85% optimized workflows

85% optimized workflows

85% optimized workflows

3+ creative teams built
& mentored

3+ creative teams built
& mentored

3+ creative teams built
& mentored

6+ major brand overhauls

6+ major brand overhauls

6+ major brand overhauls

Cutting production time, spanning brand identity, digital campaigns, reports, and immersive content.

Fostering collaboration, innovation, and growth.

Built scalable design systems for consistency and efficiency.

700+
projects delivered 

700+ projects delivered 

700+
projects delivered 

Spanning brand identity, digital campaigns, reports, and immersive content.

120+ events supported

120+ events supported

120+ events supported

Designing signage, digital assets, and experiential branding.

Companies and clients I have supported:

Straightforward, strategic, and driven, this is how I create work that matters.

Straightforward, strategic, and driven, this is how I create work that matters.

Straightforward, strategic, and driven, this is how I create work that matters.