Revamping product pages for impact 

Transforming product pages to boost lead generation, enhance user experience, and empower marketing with better content tools.

The Challenge:

The Challenge:

The Challenge:

By addressing these pain points, we aimed to create clearer, high-performing product pages that drive action and elevate the brand experience.

Low Conversions:

Pages weren’t driving enough sales calls.

Poor Navigation:

Customers struggled to find the right information.

Unclear Messaging:

Lack of content hierarchy left visitors confused.

Marketing Limitations:

Rigid page design led to cluttered, unengaging content.

Strategic Approach:

Strategic Approach:

Strategic Approach:

A Modular, Scalable Solution to tackle these challenges, we developed a flexible, structured approach with four distinct product page templates, each designed to meet key objectives:

Standard Page
(Version 1):

A foundational layout for core product information.

Building Trust
(Version 2):

Incorporates compelling stats and testimonials to establish credibility.

Common Questions (Version 3):

Anticipates customer queries with a dedicated

FAQ section.

Demos (Version 4):

Highlights product demos to drive engagement

and conversions.

New layouts increased engagement by 27%


Developed over 20 high-impact
digital components that boosted product
page interaction.

New layouts increased engagement by 27%


Developed over 20 high-impact
digital components that boosted product
page interaction.

New layouts increased engagement by 27%


Developed over 20 high-impact digital components that boosted product
page interaction.

Design Execution: Precision, Consistency, and Scalability:

Figma-Driven Development: Built templates using Figma, reusing existing design components where possible and creating new ones when needed.

Clear Content Hierarchy: Structured layout to naturally guide users, improving readability and engagement.

Authenticity in Presentation: Used real website copy to maintain consistency and relevance in template design.

Figma-Driven Development:
Built templates using Figma, reusing existing design components where possible and creating new ones when needed.

Clear Content Hierarchy:
Structured layout to naturally guide users, improving readability and engagement.

Authenticity in Presentation:
Used real website copy to maintain consistency and relevance in template design.

Headers

Headers

Headers

Optimized for Consistency & Scalability

Provided guidelines and templates for the marketing team to streamline page updates.

Ensured visual consistency through thoughtful margin, padding, and layout decisions.

Suggested component library enhancements to support future scalability and design flexibility.

Scalable components

Scalable components

Scalable components

These solutions delivered tangible improvements in engagement, clarity, and conversion, positioning Wood Mackenzie’s product pages for continued success.

Modular and scalable components

Modular and scalable components

Modular and scalable components

End Results: Driving Engagement
and Impact

Increased Engagement by 27% : Developed over 20 high-impact digital components that boosted product page interaction.

Improved User Experience : Established a consistent, intuitive design that made navigation easier and content clearer.

Empowered Marketing : Provided the marketing team with versatile tools to elevate their content, resulting in higher conversions and enhanced trust.

Increased Engagement by 27%: Developed over 20 high-impact digital components that boosted product page interaction.

Improved User Experience: Established a consistent, intuitive design that made navigation easier and content clearer.

Empowered Marketing:
Provided the marketing team with versatile tools to elevate their content, resulting in higher conversions and enhanced trust.

Increased Engagement by 27%: Developed over 20 high-impact digital components that boosted product page interaction.

Improved User Experience: Established a consistent, intuitive design that made navigation easier and content clearer.

Empowered Marketing:
Provided the marketing team with versatile tools to elevate their content, resulting in higher conversions and enhanced trust.

Tools: Figma


Team:

Creative Direction: Kristine LaRocca

UI Design: Kristine LaRocca & X Design

Development: WM Developer

Creative Direction:
Kristine LaRocca

UI Design:
Kristine LaRocca & X Design

Development: WM Developer

Creative Direction:
Kristine LaRocca

UI Design:
Kristine LaRocca & X Design

Development: WM Developer

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