The Energy Transition Outlook had valuable insights, but the message wasn’t cutting through the noise. To change that, I partnered with the digital marketing team to turn dense data into compelling, scroll-stopping content.
Strategic Approach:
Strategic Approach:
Strategic Approach:
Collaborated with the digital marketing team to create a strategy that showcased the Energy Transition Outlook, driving awareness and engagement across social media platforms.
Focused on Data-Driven Visuals:
Replaced generic stock images with bolded keywords, data-driven stats, and visually engaging infographics to highlight key insights.
Optimized for Quick Grasp:
Prioritized easy skimming by emphasizing key data points and bolded keywords, ensuring the content was digestible and accessible to all viewers.
Tested Formats:
Ran A/B tests comparing data-centric visuals against traditional imagery, resulting in a significant increase in engagement with the data-focused content.
Social ads displayed below:
Results & Industry Benchmarks:
Results & Industry Benchmarks:
Results & Industry Benchmarks:
By leveraging data-driven insights and strategic visuals, we crafted digital campaigns that deeply resonated with our audience—boosting engagement, strengthening brand visibility, and fostering meaningful industry connections.
In the energy sector, precise targeting and industry-specific messaging proved critical. Campaigns that addressed key challenges and interests saw higher engagement and improved click-through rates. Additionally, selecting the right digital platforms those frequented by energy professionals maximized ad performance and ensured our message reached the most relevant audience.
This strategic approach transformed our digital efforts into powerful tools for brand growth and industry influence.
Social media ads averaged a click-through rate of:
