Greentech Media Mobile App
Delivering personalized energy news, offline access, and subscriber growth all in one app.
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While greentechmedia.com reached a wide audience, mobile engagement lagged. Our goal: build a mobile experience that matched the depth of our content with the convenience users expected.
We saw an opportunity to expand our reach, boost engagement, and drive revenue:
Smoother UX than mobile web.
Personalized content feeds by sector.
Offline reading for busy professionals.
Push notifications for breaking news.
Faster performance and load times.
In-app monetization (subscriptions, events, research).
Homepage
Homepage
My role:
Creative Director: I led design strategy, collaborated across teams, and delivered an experience that aligned with our brand and business goals.
Defined must-have features with cross-functional teams.
Mapped user journeys for subscribers, free users, and event attendees.
Wireframed and prototyped key flows (reading, browsing, sharing, subscribing).
Built and tested UI in Sketch, InVision, and Zeplin.
Integrated analytics for post-launch performance tracking.
Podcasts
Podcast landing page
Personalized Feed:
Content by user interest (solar, grid, policy)
Push Notifications:
Real-time alerts and recommendations.
Offline Access:
Download and read without Wi-Fi.
Podcast Integration:
Stream industry news directly in-app.
Smarter Navigation:
Faster access to trending and saved articles.
Event Discovery:
Browse location-based energy events.
In-App Sharing:
Send articles to colleagues with one tap.
Seamless Updates:
Website integration updates content automatically.
Event landing page
Individual events